Warning against Fair Guide,
Expo-Guide et al.

MCH has previously encouraged all exhibitors to think carefully before entering into a written agreement with:

  • The company Global EXPO LIST, which offers a list of participants and hereby contact information
  • The Austrian company Fair Guide, which operates the internet portal www.fairguide.com via the company Construct Data Verlag AG
  • The Mexican company Commercial Online Manuals S de RL de CV, which operates the website www.expo-guide.com via the company Expo-Guide, Germany 
  • The Slovak company Event Fair, which operates the website www.eventandfair.org 

Both Fair Guide, Expo-Guide and Event Fair regularly send written offers for inclusion/advertisement on their Internet portals to exhibitors who have participated in trade fairs or exhibitions at MCH. The company has obtained the names of the exhibitors without our knowledge or consent and has thus unlawfully copied the MCH website - and the offers may even be designed in such a way as to give the misleading impression that MCH is cooperating with the companies in question.

No cooperation with Fair Guide, Expo-Guide or Event Fair

We would like to emphasize that MCH Messecenter Herning Kongrescenter has absolutely no cooperation with the above guides. We have never supplied exhibitor names/listings to them and we strongly disassociate ourselves from the companies' methods. By signing an agreement with Fair Guide, Expo-Guide or Event Fair, you agree to pay up to DKK 25,000 for 3 years' inclusion on the internet portals. It is of course up to the individual to decide whether they want this service - we certainly do not think it is worth the money.

German ruling against Fair Guide

Fair Guide uses the same methodology in many different countries. However, there has been a breakthrough in the fight against Fair Guide by many trade fair organisers and exhibitors, with a ruling against Fair Guide by the Chemnitz Regional Court in Germany. The ruling states that the company is guilty of fraud, that Construct Data Verlag AG cannot claim payment from a customer who has signed the company's form, that the customer's entry on the website must be deleted and that Construct Data Verlag AG must pay the costs of both parties. MCH has a copy of the judgment and its grounds in both German and English.

Other similar companies

Note that other companies also use a concept that is confusingly similar to the guides mentioned above, e.g. EU Company Directory, World Business Guide, etc. We are not aware of any judgments against Expo-Guide or other companies, but can only state that their business methods are virtually identical to those of Fair Guide.

Warning about fake invoice and suspicious emails

MCH would like to warn against false invoices and suspicious offers of visitor lists from our fairs. We ourselves have received a number of emails with suspicious content, and we can only strongly distance ourselves from these emails and methods. Here is an example of a suspicious email:


I am following up to confirm if you are interested in acquiring the Visitors/Registrants List.

FoodTech Herning 2020
29 Sep - 01 Oct 2020
Registrants Counts: 8,974 

Each record of the list contains: Contact Name, Email Address, Company Name, URL/Website, Phone No, Title/Designation.

 It is difficult to physically perform the event because of the corona virus. However, currently the best way to grow your business is through digital. This list will help you pass information about your organization and products directly and digitally to the buyer. This list will help you to acquire many potential clients/leads.

If you are interested in acquiring the list, we can provide you the cost and additional details.

I look forward to hearing from you.

Thanks & Regards,